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AGENCY ASSESSMENT

Do I have the right Agency? A healthy client/agency relationship is important. Through a customized evaluation process, we can help you determine whether your current agency is still the right fit for you.
By means of an online survey administered to every member of your staff, the Agency Brand Assessment gives you insight into areas like:
Agency focus and direction
Agency reputation and track record
Agency core competencies, strengths and weaknesses
Effectiveness of organizational structure
Appropriateness of roles and responsibilities
Level of accountability and personal responsibility
Fit and quality of clients
Employee job satisfaction and morale
Level of internal communication and information sharing
Perception of work environment and resources
Effectiveness of self-promotion and new business program
Quality of agency services and capabilities
Degree of agency integration and teamwork
Strength of financial management and reporting
Usefulness of agency systems and procedures
Armed with a written report and analysis of responses, you'll have the critical information you need to initiate and track changes in your organization. Most importantly, it will point the way to what you need to do to achieve your branding strategy.

AGENCY SELECTION.

How can I make sure I choose the right agency?
Selecting a new agency can be an immensely time consuming and overwhelming process.
Selecting an agency is one of the most important decisions you can make.
With years of agency and client experience, we understand every facet of the search process and will help you every step of the way.
From thoroughly evaluating your company's needs, to filling those needs with the most qualified agency - we'll make sure your selection process is a smooth, successful one.

Agency selection process is comprised of two phases:

Phase I - Objective, independent evaluation of needs & potential agency interviews we work with the client defining the exact scope of the review:
Current and future communications strategy/challenges
Current agency arrangements - strengths and weaknesses, terms of business etc
Defining precise criteria for the agency review
Interviewing of key top management personnel (1-3)
Interviewing of key marketing management personnel (1-3)
Reviewing of the past two years work
Interviewing of key advertising management personnel (1-3)
Reporting on the general profile of appropriate candidate agencies.

Phase II ; Filling the need with the right agency
Developing a "long-list" of candidate agencies (10-20) which most closely match the profile screen
Preparing an objective and subjective overview of each candidate agency and choosing a semi-finalist "short-list" (6-7) of candidates for the advertiser to review Conducting onsite "short-list" agency capabilities presentations with particular attention paid to previously determined client needs
Selecting agency finalists (3-4) and giving an assignment designed to show strategic approach and creative thinking
Attending final presentations
Notifying agencies of decision
Facilitating contract development and compensation negotiation
Building framework for a solid, ongoing agency relationship
Contract & Compensation Design and implementation
Once an agency has been selected, it's critical to get the relationship off to the right start with a contract that is mutually beneficial. I can help with:
Contract negotiation assistance
Agency compensation development and negotiation (incentives)
Review and recommendation of systems for financial accountability
Examination and evaluation of cost structures
Evaluation of internal and external controls.

POLICY AND PROCEDURE DESIGN AND IMPLEMENTATION.

Every agency no matter how big or small requires internal system whether financial, control or strategic that would add efficiency and increase agency value.

We have intensive experience in designing creative worksheets, financial systems and strategic guidelines to win pitches.

Our approach comprises of the following steps:

Step 1: After interviewing key staff in each department of client servicing, production, strategy and planning, creative, finance.

Step 2: We start writing the required procedures including key sections of the manual.

Step 3: Presenting a summary of outlines:
- Client servicing with the following management tools: Evaluation Form Client, Evaluation Form
- Production: Production Estimate, Production Schedule, Print Specification, Print Model/Talent,
Production Status Reports
- Strategic Tools and Templates: Strategic Tools and Templates, Research Process Brand Wheel, Brand Value Ladder, Advertising Copy Strategy Platform.
-Operational tools: Annual Scope-of-Work, Staffing Proposal, Work Order

Step 4: Upon approval of the outlines a written manual will be presented.

PERFORMANCE EVALUATION/TRACKING.

Agency Performance Evaluation/Tracking Is their work working for you? When it comes to your advertising dollars, it's important to have an objective evaluation of the work's performance. Managing the investment you've made in your agency is critical to the overall success of your advertising initiatives. We can help you:
Examine your agency's contractual compliance
Model ROI.

ONLINE / MOBILE PLATFORM SEO TO ROI.

If you're looking for strictly links and rankings, we're probably not the service for you. So why so many SEO do so many firms focus more on what Google is doing than on what people want? We believe that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is short term, so we prefer to spend our time understanding your audience instead. When potential customers are searching online, do they find you? Or do they find your competitors? Our approach ensures that your site, content, and assets are being found. Now this doesn't mean being first in the rank is our top priority, it means that getting ROI on your SEO investment is. We focus on identifying the people that are most likely to interact with your brand and find your content valuable. So we go from understanding your Audience, to understanding their experience, to building the strategy, to execution and analysis. Paid Search Marketing PPC. Whether the goal is branding, direct response, or lead nurturing, let us figure out which channels and messaging resonate most with your target audience.

AI and Generative [ AI ] In Marketing

We are also AI-driven marketing consultants that helps small to medium-sized businesses optimize their marketing strategies using data analytics and machine learning. The core concept revolves around utilizing AI tools to analyze market trends, customer behavior, and campaign performance, providing tailored strategies that maximize ROI.
Our interest in marketing and skills in AI positioned us as a knowledgeable consultants who can explain complex AI solutions in an easy-to-understand manner, making these tools accessible for businesses without large marketing budgets.
Our Potential target customers would include startups, local businesses, and e-commerce companies looking to enhance their marketing efforts with advanced technology. Unique selling points could include personalized service and the ability to provide actionable insights based on real-time data analysis.

We offer a range of AI-driven tools integrated throughout the customer platform to enhance your productivity. These features utilize artificial intelligence and your Smart CRM data to optimize marketing, sales, and service processes, delivering personalized customer experiences on a larger scale.

You See My Recent Project

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branding

demo-attachment-40-ec325649-06d6-4ba3-8cc8-b736053645af-1

Salone Del Mobile.Milan

branding

demo-attachment-41-oladimeji-odunsi-n5aE6hOY6do-unsplash

Try Before You Fly

photography

demo-attachment-37-3a4cc2d0-a2a5-45b7-847d-e2b1452df304

The Script Branding Font

branding

demo-attachment-39-danny-howe-vESk46kcm9g-unsplash-1

Social Content

photography

You See My Recent Project

demo-attachment-38-c9874f83-aec5-4845-ae27-9f55f952bb22-1

Recruitment campaign

branding

We'll make sure your Agency selection process is a smooth, successful one.
Julian Howard
Business Development, Consultant.
Engage your prospects with landing pages, calls to action, personalized email and a personalized website. That's inbound marketing. AI empowers businesses to gain deeper insights into markets, customer behavior and industry trends.
Hove Harbetian
Managing Partner
Managing the investment you've made in your agency is critical to the overall success of your advertising initiatives
Sami Osman
Managing Partner

CONTACT US

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